HISTORY

Since 1894 . . . Now that’s a long-lasting oil!

1894 George W. Cole, a resident of Asbury Park, New Jersey, compounds a mixture to accomplish three things in connection with the care and maintenance of a bicycle. These are: a lubricant, a rust preventative and a cleaner. The formula results in the famous 3-IN-ONE oil that accomplishes three separate things with one application.

1899 The product proves to be an immediate success and the little business grows to such proportions that the company, G.W. Cole, is incorporated under the laws of the state of New Jersey.

1905 – 1910 The corporate charter is amended and the name of the company is changed from G.W. Cole to 3-IN-ONE Oil Company. Green glass bottles having the name 3-IN-ONE in raised letters and a cork stopper are sold. Circa 1910 metal screw-top caps make their appearance, while the rest of the bottle remains the same.

1933 The capital stock of 3-IN-ONE Oil Company is acquired by Drug Incorporated, which later dissolves. At that time, the 3-IN-ONE Oil Company becomes part of Sterling Products Inc.

1936 A.S. Boyle Company, a subsidiary of American Home Products Corporation, purchases the brand from Sterling Products Inc. It is merchandised in small tin cans.

1990 Reckitt & Coleman Plc. through its U.S. subsidiary, Reckitt & Coleman Inc., acquires the Boyle Midway household products division of American Home Products.

1994 To celebrate the product’s centennial, this year’s packaging design incorporates a black banner at the top front of the can, reading “100 Years – Hundreds of Uses.”

1995 WD-40 Company officially acquires the worldwide 3-IN-ONE Oil business from Reckitt & Coleman Plc., worldwide manufacturer and marketer of household, toiletry, pharmaceutical and food products.

2002 A new aerosol format with added PTFE is launched which is ideal for chains, cables and gear mechanisms.

2003 The 3-IN-ONE professional range is introduced – a range of high-performance specialty products formulated to meet the toughest demands of trade professionals and experienced DIY enthusiasts.

2004 Three new high-performance specialty formulas are added to the popular 3-IN-ONE professional range

2012 A smart new pack design keeps the brand looking fresh and contemporary – while still being unmistakeably 3-IN-ONE®.

The history of 3 in one oil